www.kfc.co.nz

www.tiktok.com/@kfcnz

What I did

1. Social Media: end-to-end execution (Launched @kfcnz on TikTok)
2. Design (brand elements, digital content)
3. Strategy (social, EDM, web, app)
4. eCommerce
5. Insights & Listening
6. Featured campaign by Zavy (Read the article)

I worked on many key digital projects for KFC including the development and launch of the new app, new ecommerce delivery website, developing COVID comms strategy and content, and launching new creative digital ad formats in partnership with TVNZ. I launched @kfcnz on TikTok and the first campaign during lockdown, I also developed the KFC Delivery brand and iconography, which is currently featured across TV, OOH, Social and all digital touchpoints.

‍

"KFC New Zealand’s current social campaign is a great example. KFC know that customers come to them for fun and fried chicken. So, during the lockdown they’ve shared funny exercise videos with the Colonel to help customers “move those wicked wings”, and rewarded followers who’ve made ‘KFC’ at home with gift vouchers. Making people smile right now is valuable, and their light-hearted, authentic approach is doing just that. In fact, it’s shot KFC up ten points on our Social Scoreboard."

(Read the article) - David Bowes, Zavy

‍